Cultura - Branding
Art direction

2016 - Proposal

Tv Cultura is a public Brazilian TV Station founded in 1960 with Educational and Cultural agenda. 

Cultura means culture in Portuguese, and culture is a mix of several different habits. "Addition" was the keyword to guide this concept. Coming from this, I picked up the prism to be the protagonist in the rebranding. Through refraction, a prism can divide and add different parts shaping a single image that can be seen from many different angles. Also, the prism was shaped by the old logo pieces.