Cultura

Branding | Art Direction

 Tv Cultura is a public TV channel in Brazil founded in 1960 with an educational and cultural agenda. 

Cultura, in Portuguese means culture. And culture is a mix of several different habits. "Addition" was the keyword to guide this concept.

Coming from this, I picked up the prism to be the protagonist in the rebranding. Through refraction, a prism can divide and add different parts shaping a single image that can be seen from many different angles. Also, the prism was shaped by the old logo pieces.